Held in Los Angeles, California, this summer Olympics wayfinding campaign highlights all that the games are about. It pays tribute to the heart and soul of the game, that being the torch. It represents individuals coming together for one event, while also showcasing the city it's held in with a warm color palette.

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EXECUTIONS

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• Olympic Games Logo

• Event Icons

• Macro Map (Walking Map)

• Micro Map (Traveling Map)

• LA24 Mobile App

• Website