The design for the album is meant to focus on who Lupe Fiasco is as an artist and try to reflect what it is he’s passionate about in life. But rather than blatantly display images of the social issues he fights for, the idea was to depict a concept that reflected the emotions that his music evokes. The overall color palette of a wide spectrum of colors is meant to reflect the stories Lupe tells in his lyrics as well as the range of emotions his listeners feel when listening to his music.

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EXECUTIONS

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• Album graphics

• Announcement poster