The concept for the Orange International Street Fair campaign was to have a vintage yet bold aesthetic and highlight the community coming together to share in a festival with cultures from around the world. With some campaigns in the past being desrcibed as “too childish” or “cluttered”, it was key to have a minimal design approach to the graphics, yet in a way that the viewers still knew exactly what was being depicted. 

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EXECUTIONS

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• Tagline

• Primary & Secondary Logos

• Event Posters

• Regional Booth Banners

• Apparel

• Website